Monthly Archives - August 2020

How Brands Can Follow Through on the Values They’re Selling

How Brands Can Follow Through on the Values They’re Selling In the wake of George Floyd’s murder and the resurgence of the Black Lives Matter movement, companies of all stripes rushed to release statements citing the need for “change” and “solidarity.” A meaningful subset of those companies promised to review internal policies for racial bias, improve hiring practices, or make cash contributions to nonprofits at the forefront of the movement. Nike and Brand Jordan pledged $140 million to support Black communities, Quaker [...]

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